We are on a mission to redefine how we approach aging—celebrating its wisdom, embracing its challenges, and fostering compassionate connections that empower individuals and communities to thrive at every stage of life.
At Nurture, we believe that with access to the right community, education, and support, everyone has the opportunity to age with dignity and purpose.
We offer expertly designed courses and professional guidance tailored to empower individuals and families to navigate aging and end of life on their own terms. We also lead our programs in hospital networks, senior care facilities, and nursing care organizations.
Our values
Supportive
Every decision we make is motivated by our care for people who are aging. We offer a high-touch, warm, and interactive space for people to learn about aging and to deepen their connections with others.
Inclusive
Everyone deserves to age with wellness and community. We are committed to offering information that’s easy to understand and access. In all of our courses, we seek to support diverse personal, health, and financial realities.
Brave
It takes courage to speak frankly and clearly about the realities of aging. We’re unafraid to have the important conversations. In doing so, we can open up new approaches to aging and empower people to voice what matters most to them.
Joyful
We ensure that aging is anchored in joy by helping everyone embrace change, discover new possibilities for vitality, and foster community in their later years.
Sierra Campbell: Guiding with Compassion & Clarity
Sierra Campbell, the heart behind Choose Nurture, is dedicated to a more compassionate approach to aging and end-of-life. Her foundational work in US assisted living communities, where she supported over 100 elders, illuminated the vital need for critical conversations and preparation. This led her to create a holistic model focused on vitality, joy, and community.
A cancer survivor and seasoned end-of-life guide, Sierra weaves her unique personal insights with extensive training in yoga and Tibetan Buddhism. She empowers individuals and families to navigate life's most profound transitions—from the loss of independence to mortality—with grace and clarity.
"Nurture is a great resource for aging and long-term care planning. Its courses are filled with valuable and practical information, and Sierra Campbell’s expertise and compassion shines through. I am so thankful and grateful that Sierra has created Nurture to share her wealth of knowledge and understanding of life's difficult subjects.”
LAILA EL-ASMAR
Licensed clinical social worker
