We're on a mission to redefine the world's relationship with aging
Our story
At Nurture, we believe that aging can be a journey defined by joy, vitality, and well-being. With access to the right community, education, and support, everyone has the opportunity to age with dignity and purpose. We offer expertly designed courses and professional guidance tailored to empower individuals and families to navigate aging on their own terms.
Our values
Supportive
Every decision we make is motivated by our care for people who are aging. We offer a high-touch, warm, and interactive space for people to learn about aging and to deepen their connections with others.
Inclusive
Everyone deserves to age with wellness and community. We are committed to offering information that’s easy to understand and access. In all of our courses, we seek to support diverse personal, health, and financial realities.
Brave
It takes courage to speak frankly and clearly about the realities of aging. We’re unafraid to have the important conversations. In doing so, we can open up new approaches to aging and empower people to voice what matters most to them.
Joyful
We ensure that aging is anchored in joy by helping everyone embrace change, discover new possibilities for vitality, and foster community in their later years.
Our founder
Sierra Campbell is an Elder Care and End-of-Life Educator committed to transforming how we view and experience aging and end-of-life care. After founding home health and wellness services in assisted living homes in the United States post-college, Sierra supported over 100 elders during their final years. This deep experience highlighted the critical need for proactive and compassionate aging preparedness. In response, Sierra takes a holistic approach that emphasizes early engagement (when possible), vitality, joy, and strong community connections.
As a cancer survivor and experienced end-of-life guide, Sierra draws from her own journey and decades of study in yoga and Tibetan Buddhism to offer transformative support. She empowers individuals and families to navigate aging, loss of independence, and mortality with compassion and clarity. By blending spiritual insight with practical care, Sierra fosters meaningful conversations and deep connections during life's most profound transitions.
"Nurture is a great resource for aging and long-term care planning. Its courses are filled with valuable and practical information, and Sierra Campbell’s expertise and compassion shines through. I am so thankful and grateful that Sierra has created Nurture to share her wealth of knowledge and understanding of life's difficult subjects.”
LAILA EL-ASMAR
Licensed clinical social worker
